Liza Kazakova
Founder | Sustainability | Lifestyle
Webisode Season 1
Top Guests Webisodes
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From IT Analyst to Sustainable Fashion Innovator
Summary:
The Webisodes feature a conversation between Liza Kazakova and Tafreed Butt about sustainable fashion and personal branding. Liza shares her journey from working in IT to co-founding a sustainable fashion brand, World Urban. The discussion covers the challenges of balancing sustainability with high-performance fashion, the importance of personal branding, and the environmental impact of sustainable choices. Liza emphasizes the need for passion and perseverance in building a brand, while Tafreed highlights the role of education in promoting sustainable practices. The Webisode concludes with reflections on the personal and professional growth that comes from pursuing one’s passions.
Fashion With Purpose
The Journey to Sustainable Fashion
In a world increasingly conscious of its environmental footprint, the fashion industry is undergoing a transformative shift towards sustainability. Liza Kazakova, co-founder of the sustainable fashion brand World Urban, shares her inspiring journey from the tech industry to the forefront of eco-friendly fashion.
From IT to Fashion: A Leap of Faith
Liza’s transition from a decade-long career in IT to founding a fashion brand was driven by a passion for sustainability and a desire to make a difference. Her story is a testament to the power of following one’s passion, even when it means stepping into the unknown. “I realized I couldn’t keep building someone else’s dream,” Liza reflects, highlighting the pivotal moment she decided to commit to her brand fully.
Balancing Sustainability and Performance
One of the key challenges Liza faced was balancing sustainability with high-performance fashion. World Urban aims to create clothes that are not only eco-friendly but also practical and stylish. This involves sourcing sustainable materials that meet high-performance standards, a task that requires innovation and perseverance.
The Importance of Personal Branding
Throughout the podcast, Liza emphasizes the importance of personal branding in building a successful business. She advises aspiring entrepreneurs to start with a clear understanding of their values and to develop their personal brand first. “Your brand is a reflection of you,” she says, underscoring the need for authenticity and clarity in one’s business endeavors.
Making Sustainable Choices
Liza and Tafreed discuss the broader impact of sustainable fashion, encouraging consumers to make informed choices. Whether it’s shopping secondhand or investing in quality pieces that last, every decision contributes to a more sustainable future. Liza’s message is clear: “Every little choice makes a difference.”
Conclusion
Liza Kazakova’s journey is a powerful reminder of the impact one can have by aligning personal values with professional goals. Her story inspires us to pursue our passions, embrace sustainability, and make conscious choices that benefit both people and the planet.
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For both Izzy and Tafreed, sustainability is not only about fabric, water usage, or recycling. It is also about the people who make our clothes. Many garment workers in countries like Bangladesh, Pakistan, and Nepal earn far below a living wage. They often work long hours in unsafe environments to produce inexpensive clothing that sells in the West.
Tafreed’s own background in Thailand gave him firsthand experience with this reality. He met workers who did not receive fair wages and saw clothes produced with little regard for quality or ethics. It was this environment that pushed him to say no to fast fashion and to start building something better.
The episode highlights a powerful message. Change begins with awareness. It grows through conversation. And it becomes real when brands and consumers choose ethical production, fair wages, and quality materials.
Fashion lasts longer when it is made with intention. The world becomes cleaner when we buy less and use what we already have. And the industry becomes fairer when we think about the hands behind every stitch.
Fashion for Change is not just a podcast. It is a reminder that style can be beautiful without harming people or the planet. With voices like Izzy and Tafreed, the movement continues to grow, inspiring listeners to choose better, live consciously, and support fashion that values humanity.