As a child, Natasha watched brides step into gowns upstairs while her dad taught martial arts downstairs. That contrast – softness and strength, elegance and power – shows up in everything she creates today under her brand Benu Apparel, inspired by the mythical bird of rebirth and transformation.

Her journey started with doll clothes, then moved on to upcycled jeans made from old denim and patches. She sold her first pair at 15. Two decades later, she is showcasing sustainable collections on global runways, including London Fashion Week, and preparing a 30-look finale show for New York Fashion Week.

What makes Natasha’s work special is not only the visual storytelling but the energy behind the fabrics she chooses. She believes in high-vibration materials. Linen, hemp, organic cotton, and bamboo all have different frequencies than polyester and synthetic fibers. Just like food can either nourish or drain you, what you wear can influence how you feel in your own skin.

Natasha has watched sustainable fashion grow from a time when there were only a handful of organic fabrics – all in basic colors – to a world where you can find nearly any color, print, or texture in eco-minded options. Yet she is honest about the industry’s challenges: much of luxury fashion still relies on polyester, and biodegradable stretch fabrics are rare and expensive. Her solution is not perfection, but progress. She builds long-lasting pieces, focuses on quality and intention, and brings organic textiles onto high-fashion stages where polyester has long dominated.